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Client Comments
"Plaza Las Americas in San Juan, Puerto Rico has been a major success for decades and Marketing Developments has been an important part of that success. The firm's thorough knowledge in research, strategic planning, trade advertising and marketing has been invaluable for Plaza's continued growth." Profile |
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| Marketing Developments, Inc. was started in 1989 by a small group
of industry professionals committed to the highest quality of
services and driving the highest productivity and valuation of
projects. Today over eight billion dollars of projects benefiting
from Marketing Developments' strategic development plans and
feasibility research are in development or construction stages.
200 projects from 100 different clients have benefited from
productivity studies, trending research, site intensification
evaluations, project/ investment positioning, re-merchandising
planning and alternative income assessments. Over 40 million square
feet of retail space has benefited from Marketing Developments'
creation of leasing and consumer marketing materials. More than
60 ICSC convention leasing booths have been designed for clients
and Marketing Developments' results and reputation for the highest
standards in the industry have spread us to clients and projects
in 46 countries. What keeps our standards the highest? New, more meaningful methodologies of feasibility, category specific retail mix-assessment systems, pro forma/feasibility interaction, the most comprehensive strategic checklists and analysis techniques in the industry and marketing that sells retailers on occupancy and consumers on purchasing. Best of all, after over twenty years we are still a small group of industry professionals committed to the highest quality of services to the industry. Marketing Developments, Inc. is a think tank, consulting and feasibility and consumer research group with full-service marketing agency capabilities. The firm conducts project productivity studies and feasibility analysis on retailing and entertainment projects and develops comprehensive consumer marketing strategies and programs, occupancy-promoting initiatives and other services for major retailers, financial institutions, retail development and management companies and government agencies. Clients of Marketing Developments, Inc. include Ancar, Sao Joaquim Interests, Marriott Corporation/Ritz Carlton, Galerie 360, Al Rashid Mall, Probity Corporation, Park Corporation, Westfield, Plaza Las Americas, Grupo Multiplan, Swire Properties, A.E.W. Capital Management, Prudential, Citibank, Roble Group, Al Ghurair Centre, and other international, national, regional and local developers, managers and owners of retail properties and municipalities. As a management and marketing consulting organization, Marketing Developments has conducted comprehensive productivity studies of numerous retail and entertainment centers and districts, providing new directions to increase sales, occupancy and operational standards and efficiencies. Marketing Developments, Inc. has also provided merchandising mix strategizing and leasing support to major projects throughout the world operating from its global retail databases and continuing industry analysis efforts. Consumer programs designed and implemented by the firm have ranged from traffic-generating advertising and special events to grand opening/re-opening programs based on newly developed, innovative marketing strategies. Leasing initiatives beyond retailer contact have included development of comprehensive convention presentations, production of leasing brochures, direct mail campaigns and other occupancy-promoting initiatives. Management recommendations have addressed realistic ways to reduce operating expenses (for increased retailer profitability and project value), accelerate alternative, miscellaneous and temporary income accounts and approach design issues for maximum operational efficiency for the retailer and developer and visual impact in a cost-effective manner. The firm's expertise includes considerable experience in urban, mixed-use, entertainment, traditional, outlet and off-price retailing. Marketing Developments, Inc. recently completed a white paper on global retailing and consumer trends for a major pension fund, a city center retail plan for a major American city and master planning of several major multi use shopping and entertainment complexes. The organization is currently involved in the research and planning of other entertainment and/or shopping facilities in the United States and twenty-two other countries and territories. Examples of Marketing Developments' services to clients and projects in 43 countries and territories... … Evaluation of the tenant mix for a major new urban site increased usage intensification by over 115%, more than doubling valuation potential. … A productivity study of one of the industry's best-performing centers resulted in recommendations that could improve cash flow by more than $5 million per year and 120 additional recommendations to enhance merchandising and marketing efforts. … A marketing strategy formulated for a center with falling performance due to multiple anchor closures resulted in increased visitation for 18 consecutive months and helped the leasing staff escalate the committed space from 65% to 85%. … For a center stagnating at sales levels 20% below the industry average and high vacancy levels, Marketing Developments helped raise occupancy to over 90% and sales to 10% above the national average, including 24 straight months of gains. … Extensive research and a strategic plan for a major city provided organizational, marketing, merchandising and physical improvement direction that has facilitated community commitment to revitalization and $1.8 billion of new projects. … A review of feasibility data and the initial merchandising plan and project proforma of a new Middle Eastern project resulted in additionally identified income opportunities to increase cash flow projections by over 60%. … Strategic redevelopment planning for the largest and oldest shopping center in Central America including site intensification assessment that will add hotels, office towers, a transit station and additional retail space. Merchandising restructuring study will fortify project strength with dominance in nineteen categories. Alternative income planning is projected to escalate center financial performance over 15% … A best use assessment that restructured project planning from an entertainment and movie theater project that demand study demonstrated would have created a substantial market over supply and vulnerable performance economics to a 750,000 square foot office towers and restaurant boulevard project. Performance projection escalated over 60% with considerably lower risk potential. … Strategic development and merchandising planning for a 40,000 square meter retail and entertainment project in South America methodically structured to create obsolescence of a major competitor. Restructuring of original planning improved building efficiency, retailer presentation potential and created potential for over 30% of space to be considered premium locales. … Development planning, feasibility review, merchandising planning and marketing services for a major Las Vegas entertainment and retailing project. The project has progressed through government approvals and financial offsets, as well as major institution ownership participation and is now under construction. Sales are projected at over twice industry averages. See a partial list of our clients.
Staff BiographiesStan Eichelbaum
Current major projects of the firm include the redevelopment of SP
Marketplace in
Before founding Marketing Developments in 1989, Eichelbaum held
senior positions with three of the development industry's most
respected firms. At The Rouse Company, Mr. Eichelbaum was
Director of Creative Services, overseeing marketing at its 36
retail centers. At Federated Department Stores and As Executive
Vice President of JMB/Centers Management Company, he supervised
the market research, marketing strategies, creative services,
sales analysis and other management functions of JMB/Federated's
23 properties. His experience includes supervision of such noted
retail centers as Faneuil Hall Marketplace, Paramus Park Mall
and
In the past two decades Mr. Eichelbaum has given more than 450
seminars and lectures in the United States, Europe, Australia,
South and Central America, the Middle East, India, South Africa,
the Caribbean, Canada, Mexico and Asia to retailing, urban
planning, marketing, real estate, Chamber of Commerce and
shopping center groups, colleges and conventions on subjects
ranging from economic forecasting, the state of the art in
retailing and development to consumer research and consumer and
retail trends. He also serves as an economic, global trending,
retailing and general business analyst to major newspapers
across the
He has been on the faculty of the International Council of
Shopping Centers' Institutes for over 25 years as well as
the ICSC Asian, South American, Middle East, Eastern European
and India faculties instructing courses on strategic planning,
mix and design, retail redevelopment, marketing to support
leasing, entertainment feasibility, retailer motivation,
industry trends and consumer marketing. Eichelbaum has lectured
courses at the Massachusetts Institute of Technology (MIT) Sloan
School of Business, Michigan State University, Arizona State
University, Universidad de Belgrano, University of Southern
California, The University of Nebraska, the University of
Tennessee, The Fashion Institute of Technology (FIT), the
University of Houston and numerous other domestic and foreign
institutions of higher learning. He has won numerous awards for
marketing and business motivation initiatives. He has served as
chairman, judge and screener of the ICSC Maxi Awards for
Excellence in Marketing and as a judge for the Retail Ad
Conference Awards, the Value Retail News Savvy Awards for
Marketing Excellence and the European Jean-Louis Solal Awards
for Marketing Excellence. In 1991, he received the International
Council of Shopping Centers Distinguished Service Award and is a
two term past trustee of that organization.
For The Institute of International Research Mr. Eichelbaum
has been a featured speaker at CityScape Conferences in the
Middle East and
Marketing Developments has worked worldwide on every form of
development ranging from traditional regional malls and festival
marketplaces to outlet centers, urban districts, mixed-use
projects, residential, office and hotel development. Eichelbaum is a graduate of Michigan State University, served on his college's alumni board and was a Professor of Practice and Director of International Initiatives in the Advertising, Public Relations and Retailing Program from 2007-2009. He also serves on the University of Tennessee College of Education, Hospitality and Retailing Advisory Board. Following positions in the newspaper industry, he spent one year in Volunteers in Service to America (VISTA) working on low-income housing, city planning, discrimination and education programs, before entering the development industry.
In Cincinnati he was a member of Cincinnatus, a community leadership organization and on the
Board of Directors of The Over-the-Rhine Chamber of Commerce, The Corporation
for Findlay Market and chaired the Downtown Planning Committee for
Quentin Davis Quentin Davis is the Director of Research and Feasibility Assessment for Marketing Developments, Inc. Marketing Developments' underlying premise is that sound decisions rest on research-driven analysis. The firm undertakes research that assists its clients in weighing and making better planning and investment decisions through market research and best-use analysis of projects. Marketing Developments' clients include international as well as domestic development companies, lenders, institutional owners and retailers. Before joining Marketing Developments, Mr. Davis had a long career in the public sector, directing the economic development planning and implementation for three cities. As Executive Director for Metropolitan Development in Evansville, Indiana, he managed the downtown, waterfront, residential planning and industrial development for the city. For Peoria, Illinois, as the Assistant City Manager, he directed redevelopment, downtown and waterfront redevelopment as well as development planning. As Director of Development, City of Cincinnati, Ohio, Mr. Davis had charge of multi-faceted elements of planning and implementation that included downtown, industrial, parking, mixed-use development as well as riverfront planning. Mr. Davis has been engaged in development research and planning with particular focus on mixed use and retail projects. He has also been involved in various aspects of over sixty gaming and entertainment projects from initial market analysis to strategic planning. His specific expertise lies in the quantification and modeling of markets, estimation of revenues, and calculation of detailed economic impacts that can be anticipated by development. Mr. Davis has been active in several professional associations and has delivered over one hundred presentations and papers at various professional meetings. He has frequently been called upon to take complex projects and explain them in ways that are more easily understood without diluting the relationships between project elements. He has worked in a variety of international cultures and has a proven ability to grasp the importance of key features of a culture, and to relate research findings within a cultural context. Scott Schuler Scott Schuler, Director of Retail Assessment at Marketing Developments, Inc., has been active in the commercial and residential real estate market for three decades. Upon graduating from the University of Maryland with a B.A. in economic geography he worked for The Rouse Company in Research and Site Strategy. Principal research emphases: market feasibility studies, market threshold analyses, sales projections, site opportunity studies, market screening, and competitive sales and performance analyses.
In 1993 Scott established Schuler Consulting. Having conducted research in forty-nine states and three Canadian provinces, he has experience in markets of all sizes and the difficulties they face from suburban competition, merchant attraction and retention, and the varying fortunes of population and economic growth. He has undertaken over 340 market studies throughout North America.
He has extensive experience in urban core retail research having undertaken retail market studies in more than 45 downtowns.
He has also conducted research studies in numerous smaller markets including Cheyenne, Wyoming; Radford, Virginia; Cape Girardeau, Missouri; Concord, New Hampshire; Victoria, Texas; and Lewisburg, Pennsylvania as well as “edge city” or exurban communities where the communities are experiencing rapid changes of character. Representative studies involve analysis of Aurora, Colorado; Leesburg, Virginia; Conyers, Georgia; Naugatuck, Connecticut; and Waldorf, Maryland.
Much of his retail analysis has focused on revitalization of urban retail districts that are located outside of the central business districts including work on Philadelphia (Drexel University and the University of Pennsylvania), Washington (Wisconsin Avenue), Boston (MIT area), San Francisco area (Mission Bay and Emeryville), Honolulu (Kaka`ako), and northern New Jersey (Asbury Park).
In 2002, the International Downtown Association appointed Scott to its Senior Advisory Committee. In this capacity, he participates in IDA workshops and market assessments in client downtown districts. He is active in the ICSC as well. In the past year he has delivered addresses at the ICSC and the AIA conventions. Douglas Frueh Douglas Frueh is Creative Director at Marketing Developments, Inc. Prior to joining the consulting and marketing agency, he was Senior Designer at the renowned design firm of Vignelli Associates in New York City. In that position, he worked on projects for clients including Xerox, Skidmore, Owings and Merrill, International Design Center/New York, The American Institute of Architects and Columbia University. His work has received numerous awards from such organizations as the American Institute of Graphic Arts, Graphis, Communication Arts, The Society of Publication Designers and the Art Director's Club of Cincinnati. Mr. Frueh has expertise in advertising, signage development, exhibit design, leasing collateral initiatives, overall strategic planning, alternative income structuring and site usage evaluation for over 80 retail, entertainment and mixed-use projects over the past fourteen years including the planning of urban areas in Cincinnati, Kansas City, Pittsburgh, Nashville and San Salvador. He is a graduate of the University of Cincinnati School of Design, Architecture, Art and Planning. Mark P. Miller, Director Prior to joining Marketing Developments, Inc. Mark owned and managed Orion Real Estate Group, LLC, a retail real estate development advisory firm serving owners, developers, retailers and municipalities. He has been providing confidential, practical, results-oriented advice regarding real estate and its uses since 1992. Mark began his real estate career as a principal in a regional business law firm where he was a key member of the commercial real estate group and head of the firm's environmental practice. There he closed over $100 million dollars in commercial property transactions from Oregon to Texas and Colorado to Georgia. He recently acted as part of the acquisition team for Bear Creek Capital LLC, a preferred developer for CVS Pharmacy and The Home Depot, and of an urban multi-family housing redevelopment company. Mark received his Juris Doctorate from the University of Illinois in 1985. He graduated from Quincy University in 1980 (B.A. Economics). He is a member of the International Council of Shopping Centers, the International Economic Development Council, and the Urban Land Institute. Mark frequently speaks on the topic of site selection by retailers and developers, demographics, marketing and retail as a catalyst for economic development. |
