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Project Case Studies

  

Metro Centro

San Salvador, El Salvador

Marketing Developments undertook demand, feasibility and best use analysis of further development potential.

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Doral Circle

Miami, Florida

Marketing Developments coordinated a feasibility analysis discouraging site use as an entertainment and retail project.

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Plaza Las Americas

San Juan, Puerto Rico

Plaza Las Americas is the premier shopping center in San Juan Puerto Rico and wanted a productivity assessment to determine how to maintain market dominance and potentially increase market share.

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Al Ghurair Centre

Dubai, United Arab Emirates

Marketing Developments was retained to structure a strategic plan to progress Al Ghurair Centre, the oldest shopping mall/mixed-use project in the Middle East to expansion and revitalization.

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City of Florence, Kentucky

Florence Commercial District Revitalization

MDI/PDI was tasked by the City of Florence, Kentucky to assist it in preserving the dominance of its traditional first tier suburban commercial core.

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City of Springdale, Ohio

Commercial District Revitalization

The progression of development in the past four decades in this first tier suburb had produced a commercial district with an increasingly aged stock of retail facilities juxtaposed with more recent, “big box” retailers.

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Downtown Cincinnati Retailing Master Plan

Cincinnati, Ohio

Cincinnati was losing retail in its downtown core and the drain continued with the closing of several department stores.

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Downtown Portland

Portland, Oregon

Marketing Developments is now under contract to provide retailing planning advisement.

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Cristal Shopping

Porto Alegre, Brazil

Marketing Developments undertook a market and feasibility assessment along with a retail mix/positioning study for the proposed mixed-use development in Porto Alegre, Brazil.

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Park Corporation

Pittsburgh, Pennsylvania

Marketing Developments background for determining the best use potential of a site was used for this unique project in Pittsburgh, Pennsylvania.

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Current Projects

  • Evaluation of the tenant mix for a major new urban site increased usage intensification by over 115%, more than doubling valuation potential
  • A productivity study of one of the industry's best-performing centers resulted in recommendations that could improve cash flow by more than $5 million per year and 120 additional recommendations to enhance merchandising and marketing efforts.
  • A marketing strategy formulated for a center with falling performance due to multiple anchor closures resulted in increased visitation for 18 consecutive months and helped the leasing staff escalate the committed space from 65% to 85%.
  • For a center stagnating at sales levels 20% below the industry average and high vacancy levels, Marketing Developments helped raise occupancy to over 90% and sales to 10% above the national average, including 24 straight months of gains.
  • Extensive research and a strategic plan for a major city provided organizational, marketing, merchandising and physical improvement direction that has facilitated community commitment to revitalization and $1.8 billion of new projects.
  • A review of feasibility data and the initial merchandising plan and project proforma of a new Middle Eastern project resulted in additionally identified income opportunities to increase cash flow projections by over 60%.
  • Strategic redevelopment planning for the largest and oldest shopping center in Central America including site intensification assessment that will add hotels, office towers, a transit station and additional retail space. Merchandising restructuring study will fortify project strength with dominance in nineteen categories. Alternative income planning is projected to escalate center financial performance over 15%.
  • A best use assessment that restructured project planning from an entertainment and movie theater project that demand study demonstrated would have created a substantial market over supply and vulnerable performance economics to a 750,000 square foot office towers and restaurant boulevard project. Performance projection escalated over 60% with considerably lower risk potential.
  • Strategic development and merchandising planning for a 40,000 square meter retail and entertainment project in South America methodically structured to create obsolescence of a major competitor. Restructuring of original planning improved building efficiency, retailer presentation potential and created potential for over 30% of space to be considered premium locales.
  • Development planning, feasibility review, merchandising planning and marketing services for a major Las Vegas entertainment and retailing project. The project has progressed through government approvals and financial offsets, as well as major institution ownership participation. Sales are projected at over twice industry averages.