Project Case Study

Doral Circle

Miami, Florida

Marketing Developments coordinated a feasibility analysis discouraging site use as an entertainment and retail project predicated on potential excess product, parking complexities and pro forma vulnerability. Undertaking by Marketing Developments of best use analysis resulted in a strategic development plan of 750,000 square feet of office towers and two hotels fortified in Class A valuation competitiveness by grade level creation of a restaurant and selected complementing retail uses boulevard.

The plan was developed in tandem with the architectural team, engineers and legal council facilitating awareness of zoning and other code permissibilities. Marketing Developments provided the merchandising plan. Project performance potential escalated over 60% with considerably lower risk potential.