Project Case Study

Park Corporation

Pittsburgh, Pennsylvania

Marketing Developments’ background for determining the best use potential of a site was used for this unique project in Pittsburgh, Pennsylvania. The developer was a brown-field mitigation firm without commercial development background.

Marketing Developments, reviewed the initial project concept and product mix along the Monongehela River, researching and creating a highly detailed market assessment, trending for proximate consumer needs and identification of specific market opportunities. Based upon Marketing Developments research and analysis, a greater market-driven opportunity emerged and the project concept was significantly changed, intensified and through Marketing Developments efforts, a destination project was created.

The resulting plan included specialty retail, entertainment, river-view dining, offices, big box and residential development, all within ten minutes of downtown Pittsburgh and adjacent to demographically strong neighborhoods. Marketing Developments arranged a developer competition for the project as well as made contacts with speciality retailers, restaurants, entertainment providers and big box tenants to establish interest and lease rate potential.

The increased site utilization positively impacted the value of both the land and the development and resulted in a project mix as recommended by Marketing Developments that substantially increased the market appeal and reach.