Project Case Study

Pensacola Downtown Improvement Board

Pensacola, Florida

Marketing Developments was retained to assess the economic potential for downtown Pensacola. Intense study of infrastructure, market assets, local and regional economic trendings, comparatives to other markets worldwide and sector assessments resulted in a comprehensive plan implementable at fast pace and efficient cost. The city downtown was identified to have high levels of unrealized potential. The resulting plan drives high potential for dramatically furthering downtown residential, office, hotel and retail vitality. Initiated with a pemissabilities charrettte, the plan targets both quality of life and economic growth for the city and region. The study establishes a hierarchy for initiatives and a tasks timeline to further residual benefits and maximization of economic and resources commitments. The resulting plan also outlines the marketing support necessary.