Services

Consultation

Evaluate merchandising, management and marketing programs including strategic plans aimed at attracting retailers and/or customers in terms of competitive strategies, cost effectiveness, assurance of maximum income capture and additional opportunities.

Forecasting Retail Trends

Conduct continuous research and analyze data on retailing and consumer trends to assess current situations, anticipate future directions and develop strategies to address them.

Locale Strategizing

Work with center cities, urban districts, small towns, individual retail projects to create strategic planning to enhance market usage, economic valuation and endurance. Through research and analysis, identify appropriate uses, facilitate establishment of management systems and structure applicable marketing initiatives.

Market Feasibility

Assess the potential for projects within a given market. Includes determination of market acceptance, recommendations regarding retail and entertainment merchandising mix, performance levels and approximate sizes. Suited for recommendations regarding the economic uses and return in a particular project, including retail, office, parking, entertainment, dining and amusements. Marketing Developments makes extensive use of comprehensive checklists to assure that maximum income potential can be realized from the properties.

Market Research

Analyze primary and secondary market research designed to determine total retail demand and trending for strategic planning. Used to forecast project specific performance based on trade areas, consumer segments and target markets.

Marketing

Leasing Marketing: develop programs of brochures, electronic and postal mailings, presentation centers, signage, publicity and other initiatives to assure timely occupancy by targeted, appropriate tenants. Consumer Marketing: develop individualized strategic programs to maximize the impact of the marketing effort for new or existing centers and districts. Convention Presentations: design and implement exhibit centers, collateral material, incentives, advertising and publicity to maximize corporate, property or product awareness at ICSC national and regional conventions.

Marketing Plans (Consumer)

Develop individualized programs to maximize the impact of the marketing effort for new or existing centers and districts.

Marketing Plans (Leasing)

Develop programs of brochures, mailers and targeted mailing lists, presentation centers signage, publicity, events, and other initiatives to assure timely occupancy by appropriate tenants.

Merchandising Mix Strategies

Coordinate retail and alternative use tenant and anchor mixes to assure maximum consumer response and ownership return. Marketing Developments, Inc. works from likely the industry's largest data base of domestic and international retailers as well as a large number of analysis methodologies to test concepts against a continuing accumulation of trending information

Productivity Enhancement Studies

Evaluate retail centers and districts for enhanced productivity potential. Assess competition, merchandise mix, sales performance, marketing plans and management practices. Identify repositioning opportunities and recommend marketing, leasing and management initiatives.

Public Affairs

Develop and implement plans to make properties more government and/or customer-friendly and/or reposition them to maximize positive coverage in local and industry publications to achieve a more productive customer mix.

Speaking/Seminars

Conduct presentations and seminars on trending or the state of the art in shopping center development, retailing, consumerism, advertising, leasing, research, customer service.  Recent seminars include: The Best Retailers Worldwide; Shopping Center Productivity and New Development Trends Worldwide, 25 Trends Shaking the Industry, Winning the Retail War: 25 Ways to Connect to the Customer.

Strategic Development Planning

Prepare retail and mixed-use strategic plans creating the preferred retail mix and other use-demand thresholds within the local context. Assessment of project endurance potential, positioning of the project within the target marketplace and incorporation of retail development within the non-retail elements of a broader project, such as entertainment, parking, hotel, residential and office development.